PETRON’S ‘JOM JALAN-JALAN’ PUMP AND WIN CAMPAIGN IS BACK
Winners await holiday trip to Seoul in collaboration with Korea Tourism Organization and ONE TV Asia
KUALA LUMPUR – Petron Malaysia’s highly successful ‘Jom Jalan-Jalan’ Pump and Win Campaign is back, this time in partnership with Korea Tourism Organization (KTO) Malaysia Office and ONE TV Asia.
Through ‘Jom Jalan-Jalan Seoul’, Petron Miles (P-Miles) can win a complimentary holiday trip to South Korea from 1 December 2023 to 29 February 2024, and see their K-Pop or K-Drama dreams come to life!
Shaliza Mohd Sidek, Petron Head of Retail Business Petron Malaysia noted on the Hallyu phenomenon that has swept the world by storm. “Today, Korea has emerged as one of the top travel destinations for Malaysians. Our collaboration with KTO and ONE TV Asia comes at an opportune time as we aim to reward our customers with an enriching cultural experience, including visits to popular tourist attractions, culinary treats, and an exclusive TV studio tour. These experiences align with our brand DNA in prioritising customer satisfaction, delivering product and service excellence, and building a rewarding relationship with our customers.”
The ‘Jom Jalan-Jalan’ campaign was first launched in 2021 as a way of rewarding Petron’s loyal customers with holiday packages after being on extended lockdown due to the pandemic. The team first partnered with Tourism Malaysia to offer exciting tour packages to local destinations. This was followed by a partnership with Türkiye Tourism in 2022 for a spectacular trip to Türkiye via Turkish Airlines. This year, ‘Jom Jalan-Jalan Seoul’ aims to reward 62 lucky winners with prizes worth more than RM 250,000 throughout the three-month campaign period.
“We are thrilled to join hands with Petron Malaysia in celebration of the VISIT KOREA YEAR 2023-2024. With the growing global popularity of Korean culture, we plan to promote typical tourist content of Korea and aim to attract many more foreign travellers next year. [1] We also do our best to provide a safe and pleasant travel environment with the partners in the travel business of Korea, with tourists expecting a variety of cultural events and even promotions on flights and accommodations,” says Mr. Moon Sangho, Managing Director of Korea Tourism Organization Malaysia Office.
The campaign is open to all P-Miles cardholders and is available nationwide at more than 770 Petron’s service stations. With a minimum RM50 petrol purchase, P-Miles cardholders will get one entry, whilst P-Miles mobile app[2] users will have five (5) times more entries. Petron also partnered with Malaysian Airlines to provide two (2) entries for every Miles-Enrich points conversion during the campaign period.
‘Jom Jalan-Jalan Seoul’ was launched on 14 December at Menara Hap Seng, Kuala Lumpur, led by Shaliza Mohd Sidek, the Head of Retail Business Petron Malaysia, Mr Moon Sangho, Managing Director of Korea Tourism Organization Malaysia Office and Edith Goh, Executive Director Media & Sponsorship from One TV Asia. Multitalented Malaysian singer and actor Alvin Chong also made a special appearance, followed by an official announcement that he would accompany all the winners to Seoul.
Petron will be working with ONE TV Asia as the official TV media partner. George Chien, Co-Founder, President, and CEO of KC Global Media, the network that owns ONE TV Asia, said, “ONE is the leading K-entertainment channel that showcases the latest South Korean entertainment programmes, dramas and variety. We are thrilled to enhance our media partnership with Petron Malaysia, which is in sync with our vision to bring the best South Korean entertainment to every household in Malaysia and also to add our unique brand experience and offering to this exciting campaign.”
On-ground activities will also take place at selected Petron service stations, featuring promotional collaterals, pop-up stores, and a line-up of Korean cultural activities from January 2024 onwards. To find out more about the campaign, please visit www.petronmiles.com.my.
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[1] Korea aims to attract 20 million tourists next year
[2] The Petron Mobile app is a dedicated mobile app loyalty membership that is aimed at providing better services and rewards to Petron’s loyal customers.