KUALA LUMPUR – Petron Malaysia, in collaboration with the Türkiye Tourism Board launched the ‘Jom Jalan-Jalan Türkiye’ nationwide promotional campaign, running from 15 December 2022 to 15 March 2023. The campaign aims to reward Petron Miles (P-Miles) customers by giving them the chance to have their dream holiday through Petron’s collaboration with Türkiye Tourism Board and its global “Go Türkiye” campaign. For Petron, this campaign is a continuation of its “Jom Jalan-Jalan”, which was initiated in October last year, right after cross states traveled were allowed.
The launch was officiated on December 15 by the Ambassador of the Republic of Türkiye to Malaysia, His Excellency (H.E) Emir Salim Yüksel and attended by Petron Malaysia Marketing Manager, Mr. Danny Chen.
The three-month integrated campaign includes on-ground and online activation. The campaign kicked off with the “Turkish Grand Bazaar” at the Paradigm Mall from 15 – 18 December 2022. This was followed by nationwide roadshows with exciting games at selected Petron service stations as well as a social media contest. There will also be exclusive Petron “Jom Jalan-Jalan Türkiye” merchandise up for grabs.
Mr. Danny Chen, the Marketing Manager of Petron Malaysia remarked, “We are thrilled to collaborate with Türkiye Tourism Board, tourism partners and local sponsors to reward our loyal customers with these amazing prizes. This comes in timely as Petron also celebrates its 10th anniversary. This campaign is our way of saying thank you to our customers who have been with us throughout the journey.”
Aside from the collaboration with Türkiye Tourism, Petron also worked with other partners namely Türkiye Embassy, Turkish Airlines, Plaza Premium Group and American Tourister to promote international inbound, outbound travel and offer customers the chance to win exciting vacation packages.
The contest is open to all P-Miles cardholders. Customers will need to download and register on the P-Miles mobile app when making petrol purchases to participate. They will earn an automatic entry with a minimum RM50 petrol purchase at any Petron service stations and qualify for final lucky draw. The campaign aims to reward 336 lucky winners with more than RM300,000 worth of prizes throughout the three-month campaign period.
One (1) Grand Prize winner will be awarded a spectacular 8-day and 7-night travel package worth more than RM50,000 together with his/her chosen companion. Together, they will experience the comfort of travelling in Turkish Airlines business class.
Aside from the Grand Prize, there will be an additional five (5) 1st Prize winners. Each winner is entitled to an 8-day and 7-night travel package for two persons with return Economic Class air tickets and access to Plaza Premium lounge.
Winners of this package will have a unique experience exploring ancient cities in Türkiye, sampling local delicacies, and participating in the diverse culture of the country. Among others, the travel package consists of a breathtaking hot air balloon ride soaring through the skies of Cappadocia.
A total of 330 Consolation Prize winners will be selected. 30 winners will receive RM800 worth of American Tourister luggage, and another 300 winners will enjoy RM500 worth of P-Miles points. All the winners of each prize category will be announced after the three-month campaign ends.
“International flights have recorded an increase after the reopening of international borders. In support of the tourism recovery efforts and Türkiye tourism global campaign, this collaboration comes at an opportune time as Türkiye sees an uptick in travel and I look forward taking the next step to develop and promote Türkiye to Malaysians,” says H.E Emir Salim Yüksel, Ambassador of the Republic of Türkiye to Malaysia.
‘Jom Jalan-Jalan Türkiye’ will run from 15 December 2022 until 15 March 2023. For more information, visit www.petronmiles.com.my